Sportsbooks have to decide what market segment they will target. A depositing bonus sportsbook looks to draw in casual bettors.

Betting limits are usually lower and the approach to customer retention is different. Bonus sportsbooks look to develop customer loyalty from a large volume of sports fan bettors. To do this they offer promotions targeted at the low spenders, and bonuses that are relatively easy to earn.

In New Jersey, the FanDuel initial deposit bonus is earned by wagering no more than the initial deposit. At William Hill the deposit bonus requires that 6x the deposit amount is wagered.

Loyalty programs that skew benefits to the lower VIP tiers indicate Bonus Sportsbooks. They want to encourage low level sports bettors to bet more regularly, but not to drive them to betting large amounts if they are regular winners.